Blog

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Updates

Founder Diary

A Brick project with horizontal layout enabled

Update

Big canvas revamp

Much more efficient task organization on the canvas and a brand-new horizontal layout

Nikita Kazhin

Sep 6, 2024

Update

We killed subscriptions and AI limits

Better AI at 5x the speed with no subscriptions and a simple pay-once-use-forever free tier

Nikita Kazhin

Jul 31, 2024

Update

Making all the mistakes so you don't have to

Add mistakes to avoid in your project or ask Brick AI to make them all for you

Nikita Kazhin

May 15, 2024

Update

AI Descriptions: Dig up the big Why

Add your own descriptions or ask Brick AI to dig up the big Why behind your goal or any task in your project.

Nikita Kazhin

Mar 27, 2024

Main screen in the Brick app with a project screen visible to the side as it's getting swiped to move between screens

Update

Swipe Fest

Enjoy new navigation options with swipes from screen edges

Nikita Kazhin

Mar 5, 2024

A "collapsed" brick in the Brick app with a badge showing that it has three hidden subgoals

Update

Collapse branches

Save space on your canvas by hiding the subgoals of bricks you aren't working on at the moment.

Nikita Kazhin

Feb 6, 2024

Pinned project in the Brick app

Update

Pinned Projects

+ name relocation and UI enhancements

Nikita Kazhin

Jan 23, 2024

Three screenshots from Brick showing a list of project, a deconstructed project and AI suggestions for a task

Update

Speed boost and better AI breakdowns

The 'Regenerate' button got a facelift, too.

Nikita Kazhin

Jan 8, 2024

WTW broadcast analytics from ConvertKit

Founder Diary

My lead magnet solved a wrong problem

Here’s what’s next.

Nikita Kazhin

Sep 12, 2023

A hand drawing of a very unstable line depicting a path that a Brick user takes from finding an idea to its fruition or shipping a product

Founder Diary

Think big. Or don’t.

Small problems could use some big thinking, too.

Nikita Kazhin

Sep 6, 2023

A person diving into a swimming pool full of X (Twitter) logos

Founder Diary

I went all-in on Twitter. That was a mistake.

Here’s how I’d play it if I started over.

Nikita Kazhin

Aug 22, 2023

A person with a megaphone shouting "Plz buy" at a closed door

Founder Diary

Is it just me?

…or product launch promotion in newsletters is totally out of hand these days?

Nikita Kazhin

Aug 15, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Your failures are your credibility

And you have no shortage of those.

Nikita Kazhin

Aug 8, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Announcing Clockbane

Clock Off, deep work On.

Nikita Kazhin

Jul 20, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

The new Brick Layer

Plus, your new goodies.

Nikita Kazhin

Jul 18, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Introducing Workspace that works

Your ultimate physical workspace checklist.

Nikita Kazhin

Jul 5, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

WFH isn’t a cure-all

Plus solving real-world problems with Brick AI.

Nikita Kazhin

Jun 21, 2023

Brick banner with a slogan "Infinite idea factory for your projects" and two screenshots next to it

Update

Brick is now live

Here’s what it means and how to sign up.

Nikita Kazhin

Jun 13, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Gotta love your messy desk

Plus what gloves have to do with productivity.

Nikita Kazhin

Jun 6, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Planning is bad for you

Plus, why procrastination is your friend.

Nikita Kazhin

May 23, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Want to be successful? Pick up some dumbbells.

+ Projects breaking down themselves.

Nikita Kazhin

May 9, 2023

Old Brick logo

Update

🧱 Brick + AI = Your infinite idea factory

Your personal always-on project manager is here.

Nikita Kazhin

May 5, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Interruption quadruple-whammy

Devices don’t give a damn about your focus.

Nikita Kazhin

Apr 27, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Distraction is good for you.

Plus, why wrapping family around work is a dead end.

Nikita Kazhin

Apr 19, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Update

🧱 The new Brick Layer is here

This newsletter just got a whole lot better. Here are the details.

Nikita Kazhin

Apr 18, 2023

Old Brick logo

Update

Let's talk about Brick (+Brick on Twitter)

You can help make Brick better.

Nikita Kazhin

Mar 23, 2023

A smiling hamster with a trowel in one paw is leaning against a brick wall under construction

Founder Diary

Building for yourself is underrated

Stop obsessing over validation.

Nikita Kazhin

Mar 21, 2023

A tall man is laughing and pointing at a short man

Founder Diary

Don’t underestimate small problems

Time to ditch unhealthy monumentalism.

Nikita Kazhin

Mar 6, 2023

A confused hamster surrounded by tools flying around. The tools are a ruler, an alarm clock, and a stopwatch.

Founder Diary

The problem with productivity numbers

What isn’t measured can’t be improved? Bullshit.

Nikita Kazhin

Feb 21, 2023

The word "coronavirus" is at the top, crossed out. The word "AI is right below, within a red circle

Founder Diary

AI anxiety

AI is everywhere you go these days and you weren’t ready. Here’s why you shouldn’t panic about getting “replaced” any time soon.

Nikita Kazhin

Feb 7, 2023

First-person view of hamster paws with a TV in the background. There's a video game console controller in one paw, and a book in the other

Founder Diary

Ignore the judgy voice in your head: Netflix & video games are good for you

Some work ? some play makes you the most productive boy (or girl) you can be.

Nikita Kazhin

Jan 24, 2023

The Android logo looking out from behind the Brick logo

Update

Brick Beta is now available on Android

Here’s how to access the app.

Nikita Kazhin

Jan 20, 2023

AI-generated picture of a tired person. His head is resting on his arm and his face looks sad

Founder Diary

Beginning of the year slump is no joke

You can wait for the post-holiday malaise to fade on its own. Or try these 5 down-to-earth tips.

Nikita Kazhin

Jan 10, 2023

Old Brick logo

Update

Brick is in Beta

Here’s what it means and how to sign up.

Nikita Kazhin

Dec 30, 2022

Productivity hamster drowning a big pile of tools of all sorts, including headphones, nails and screwdrivers

Founder Diary

More technology ≠ better work

Nnew hot tools pop up every day. But they don’t always improve our work.

Nikita Kazhin

Dec 29, 2022

Two hamster paws splitting into six to touch-type on a keyboard

Founder Diary

I’ve touch-typed in two languages for over a decade. Here’s why it makes sense for you, too.

Touch-typing isn’t just about speed.

Nikita Kazhin

Dec 13, 2022

First-person view hamster paws holding a newspaper in one hand and a phone with a news article in the other. A tablet with an open news article is in the background.

Founder Diary

News is now the fast food of reading. Here’s how to turn it around

Reading the news can hurt your true priorities, mood, and productivity.

Nikita Kazhin

Nov 29, 2022

A hamster is sitting a desk working on his mobile phone in place of a desktop computer. A keyboard and a mouse are connected to the phone.

Founder Diary

Laptops for WFH? Think again.

Let’s face it, laptops just don’t cut it for work from home.

Nikita Kazhin

Nov 15, 2022

A pie split into many pieces. A large chunk is missing

Founder Diary

Don’t split your own stock

It’s easy to believe that multitasking boosts productivity. But your attention isn’t designed to be split.

Nikita Kazhin

Nov 1, 2022

A hamster dragging an oversized phone. Deep scratches are seen on the ground

Founder Diary

A never-ending journey to Mordor. With your phone.

How our phones became a ball and chain, and what to do about it.

Nikita Kazhin

Oct 18, 2022

A puzzled hamster looking for the right path to the rocket. Multiple paths are seen all over the picture.

Founder Diary

Now we’re talking

Breaking down your goals is crucial, but knowing the starting point is where progress begins.

Nikita Kazhin

Oct 4, 2022

A hamster with a backpack walking on a mountain trail. A pair of eyes are watching him from a dark cave nearby

Founder Diary

Productivity hacks don’t matter if you’re asleep

Productivity isn’t only about HOW you work. Ignore the context and you’re in for a brutal awakening.

Nikita Kazhin

Sep 20, 2022

A hamster riding a rollercoaster in its office chair. The rollercoaster in the clouds.

Founder Diary

Roller coaster mindset

Don’t see the work’s end? Build excitement — you’re climbing a roller coaster.

Nikita Kazhin

Sep 6, 2022

A hamster holding mirrors in three of its four paws, trying to concentrate light at a single point above him.

Founder Diary

Concentration of force

So used to multitasking that going all-in is barely ever an option? Enter military strategy.

Nikita Kazhin

Aug 23, 2022

A desktop screen full of salesy headlines

Founder Diary

Anxious about productivity? Stop keeping up with the Joneses.

Comparing yourself to others is a surefire way to get productivity anxiety.

Nikita Kazhin

Aug 9, 2022

A hamster being shouted at from a megaphone. Notifications are flying out instead of sounds

Founder Diary

A (critically) endangered species: apps without notifications

Apps that don’t beg for attention: still a reality or already history?

Nikita Kazhin

Jul 26, 2022

A satisfied hamster with a broom. A box of notifications is seen nearby

Founder Diary

Notifications’ atrocities and where to hide from them, part 2

Alerts, like plants, don’t give a damn about your expectations or your productivity.

Nikita Kazhin

Jul 12, 2022

A hamster looking at a long list of notifications with disbelief

Founder Diary

Notifications’ atrocities and where to hide from them, part 1

Notifications: the ultimate love-hate relationship on the ruins of your productivity.

Nikita Kazhin

Jun 28, 2022

A digital clock on a table. The digits are covered with band-aids it's impossible to tell the time. A notebook and a pencil are next to the clock

Founder Diary

The clock is not your friend

Clocks: one benefit and all kinds of headaches.

Nikita Kazhin

Jun 14, 2022

First-person view of a hamster drawing a margin in a notebook

Founder Diary

Margin of safety, anyone?

When was the last time you actually finished all your to-dos? Let's talk margin of safety.

Nikita Kazhin

May 31, 2022

A duck and a chick looking at each other, puzzled. A hamster is seen in the background peeking out of a window

Founder Diary

Feedback is no holy cow

Feedback is super important. As long as you can tell what it actually means.

Nikita Kazhin

May 17, 2022

A hamster sitting in the middle of a big pile of work tools

Founder Diary

Your next productivity hack: forget about productivity hacks

Productivity hacks are everywhere. Keeping track of all the tools is now your second job.

Nikita Kazhin

May 3, 2022

A productivity-obsessed hamster drawing graphs at a desk. Torn sheet music is moved to the side

Founder Diary

Don’t let your goals set you, part 2

Quitting ≠ failure

Nikita Kazhin

Apr 19, 2022

A hamster sitting at a desk with torn sheet music all over it

Founder Diary

Don’t let your goals set you, part 1

Is “never give up” such good advice after all?

Nikita Kazhin

Apr 5, 2022

A hamster walking outside and eating wafer rolls on the go

Founder Diary

The on-the-go pandemic

Doing things on the go is all the rage these days. But is it really that cool?

Nikita Kazhin

Mar 22, 2022

A hamster driving a car into the sunset.

Founder Diary

The mirage of “Done and done!”

One day, all to-dos are checked off and you can finally rest on the laurels… Not so fast.

Nikita Kazhin

Mar 8, 2022

A hamster swimming in a school of stingrays pretending to be one

Founder Diary

Kill negative compounding before it kills you

Why does it always feel like work keeps multiplying?

Nikita Kazhin

Feb 22, 2022

A hamster putting a counting frame into the trash can

Founder Diary

The bliss of avoidance

Wouldn’t it be nice to have the time to do it all and more? No, it wouldn't.

Nikita Kazhin

Feb 8, 2022

A rivier splitting into multiple streams. A hamster is navigating the river in a boat.

Founder Diary

Attention span is the new life span

Have a thousand and one things to do? Don’t expect high quality results.

Nikita Kazhin

Jan 25, 2022

Disoriented hamster holding stacks of paper. Some sheets are seen flying around

Founder Diary

Work leftovers need recipes, too

Ever thought about those ten-minute chunks of time all over you workday? Maybe you should.

Nikita Kazhin

Jan 11, 2022

A digital clock showing 9:47 next to a plant and a notebook

Founder Diary

How about now?

Still waiting for the :00 on the clock to start anything?

Nikita Kazhin

Dec 28, 2021

A hamster is reading a book while sitting at the Enter key of a keyboard. Adjacent keys are seen in the background.

Founder Diary

Showing up is more important than succeeding

When starting a new project, forming relevant habits is more important than achieving visible progress.

Nikita Kazhin

Dec 14, 2021

A hamster carrying a tall stack of dishes from its desk to the kitchen.

Founder Diary

Don't let habits form you

Habits are just a means to an end. “Habit awareness” is how you take back control over your progress.

Nikita Kazhin

Nov 30, 2021

A focused hamster dividing his food among three piles

Founder Diary

What productivity habits are really about

Productivity habits aren't about getting more done. They're about staying and getting back on track.

Nikita Kazhin

Nov 16, 2021

A sad hamster sitting at a desk in front of his laptop. A hamster wheel is seen in the background.

Founder Diary

Get off the hamster wheel

Productivity doesn't equal efficiency.

Nikita Kazhin

Nov 2, 2021

All

Updates

Founder Diary

A Brick project with horizontal layout enabled

Update

Big canvas revamp

Much more efficient task organization on the canvas and a brand-new horizontal layout

Nikita Kazhin

Sep 6, 2024

Update

We killed subscriptions and AI limits

Better AI at 5x the speed with no subscriptions and a simple pay-once-use-forever free tier

Nikita Kazhin

Jul 31, 2024

Update

Making all the mistakes so you don't have to

Add mistakes to avoid in your project or ask Brick AI to make them all for you

Nikita Kazhin

May 15, 2024

Update

AI Descriptions: Dig up the big Why

Add your own descriptions or ask Brick AI to dig up the big Why behind your goal or any task in your project.

Nikita Kazhin

Mar 27, 2024

Main screen in the Brick app with a project screen visible to the side as it's getting swiped to move between screens

Update

Swipe Fest

Enjoy new navigation options with swipes from screen edges

Nikita Kazhin

Mar 5, 2024

A "collapsed" brick in the Brick app with a badge showing that it has three hidden subgoals

Update

Collapse branches

Save space on your canvas by hiding the subgoals of bricks you aren't working on at the moment.

Nikita Kazhin

Feb 6, 2024

Pinned project in the Brick app

Update

Pinned Projects

+ name relocation and UI enhancements

Nikita Kazhin

Jan 23, 2024

Three screenshots from Brick showing a list of project, a deconstructed project and AI suggestions for a task

Update

Speed boost and better AI breakdowns

The 'Regenerate' button got a facelift, too.

Nikita Kazhin

Jan 8, 2024

WTW broadcast analytics from ConvertKit

Founder Diary

My lead magnet solved a wrong problem

Here’s what’s next.

Nikita Kazhin

Sep 12, 2023

A hand drawing of a very unstable line depicting a path that a Brick user takes from finding an idea to its fruition or shipping a product

Founder Diary

Think big. Or don’t.

Small problems could use some big thinking, too.

Nikita Kazhin

Sep 6, 2023

A person diving into a swimming pool full of X (Twitter) logos

Founder Diary

I went all-in on Twitter. That was a mistake.

Here’s how I’d play it if I started over.

Nikita Kazhin

Aug 22, 2023

A person with a megaphone shouting "Plz buy" at a closed door

Founder Diary

Is it just me?

…or product launch promotion in newsletters is totally out of hand these days?

Nikita Kazhin

Aug 15, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Your failures are your credibility

And you have no shortage of those.

Nikita Kazhin

Aug 8, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Announcing Clockbane

Clock Off, deep work On.

Nikita Kazhin

Jul 20, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

The new Brick Layer

Plus, your new goodies.

Nikita Kazhin

Jul 18, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Introducing Workspace that works

Your ultimate physical workspace checklist.

Nikita Kazhin

Jul 5, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

WFH isn’t a cure-all

Plus solving real-world problems with Brick AI.

Nikita Kazhin

Jun 21, 2023

Brick banner with a slogan "Infinite idea factory for your projects" and two screenshots next to it

Update

Brick is now live

Here’s what it means and how to sign up.

Nikita Kazhin

Jun 13, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Gotta love your messy desk

Plus what gloves have to do with productivity.

Nikita Kazhin

Jun 6, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Planning is bad for you

Plus, why procrastination is your friend.

Nikita Kazhin

May 23, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Want to be successful? Pick up some dumbbells.

+ Projects breaking down themselves.

Nikita Kazhin

May 9, 2023

Old Brick logo

Update

🧱 Brick + AI = Your infinite idea factory

Your personal always-on project manager is here.

Nikita Kazhin

May 5, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Interruption quadruple-whammy

Devices don’t give a damn about your focus.

Nikita Kazhin

Apr 27, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Founder Diary

Distraction is good for you.

Plus, why wrapping family around work is a dead end.

Nikita Kazhin

Apr 19, 2023

The Brick Layer newsletter banner featuring a hamster with a trowel. The hamster is leaning on a brick wall under construction.

Update

🧱 The new Brick Layer is here

This newsletter just got a whole lot better. Here are the details.

Nikita Kazhin

Apr 18, 2023

Old Brick logo

Update

Let's talk about Brick (+Brick on Twitter)

You can help make Brick better.

Nikita Kazhin

Mar 23, 2023

A smiling hamster with a trowel in one paw is leaning against a brick wall under construction

Founder Diary

Building for yourself is underrated

Stop obsessing over validation.

Nikita Kazhin

Mar 21, 2023

A tall man is laughing and pointing at a short man

Founder Diary

Don’t underestimate small problems

Time to ditch unhealthy monumentalism.

Nikita Kazhin

Mar 6, 2023

A confused hamster surrounded by tools flying around. The tools are a ruler, an alarm clock, and a stopwatch.

Founder Diary

The problem with productivity numbers

What isn’t measured can’t be improved? Bullshit.

Nikita Kazhin

Feb 21, 2023

The word "coronavirus" is at the top, crossed out. The word "AI is right below, within a red circle

Founder Diary

AI anxiety

AI is everywhere you go these days and you weren’t ready. Here’s why you shouldn’t panic about getting “replaced” any time soon.

Nikita Kazhin

Feb 7, 2023

First-person view of hamster paws with a TV in the background. There's a video game console controller in one paw, and a book in the other

Founder Diary

Ignore the judgy voice in your head: Netflix & video games are good for you

Some work ? some play makes you the most productive boy (or girl) you can be.

Nikita Kazhin

Jan 24, 2023

The Android logo looking out from behind the Brick logo

Update

Brick Beta is now available on Android

Here’s how to access the app.

Nikita Kazhin

Jan 20, 2023

AI-generated picture of a tired person. His head is resting on his arm and his face looks sad

Founder Diary

Beginning of the year slump is no joke

You can wait for the post-holiday malaise to fade on its own. Or try these 5 down-to-earth tips.

Nikita Kazhin

Jan 10, 2023

Old Brick logo

Update

Brick is in Beta

Here’s what it means and how to sign up.

Nikita Kazhin

Dec 30, 2022

Productivity hamster drowning a big pile of tools of all sorts, including headphones, nails and screwdrivers

Founder Diary

More technology ≠ better work

Nnew hot tools pop up every day. But they don’t always improve our work.

Nikita Kazhin

Dec 29, 2022

Two hamster paws splitting into six to touch-type on a keyboard

Founder Diary

I’ve touch-typed in two languages for over a decade. Here’s why it makes sense for you, too.

Touch-typing isn’t just about speed.

Nikita Kazhin

Dec 13, 2022

First-person view hamster paws holding a newspaper in one hand and a phone with a news article in the other. A tablet with an open news article is in the background.

Founder Diary

News is now the fast food of reading. Here’s how to turn it around

Reading the news can hurt your true priorities, mood, and productivity.

Nikita Kazhin

Nov 29, 2022

A hamster is sitting a desk working on his mobile phone in place of a desktop computer. A keyboard and a mouse are connected to the phone.

Founder Diary

Laptops for WFH? Think again.

Let’s face it, laptops just don’t cut it for work from home.

Nikita Kazhin

Nov 15, 2022

A pie split into many pieces. A large chunk is missing

Founder Diary

Don’t split your own stock

It’s easy to believe that multitasking boosts productivity. But your attention isn’t designed to be split.

Nikita Kazhin

Nov 1, 2022

A hamster dragging an oversized phone. Deep scratches are seen on the ground

Founder Diary

A never-ending journey to Mordor. With your phone.

How our phones became a ball and chain, and what to do about it.

Nikita Kazhin

Oct 18, 2022

A puzzled hamster looking for the right path to the rocket. Multiple paths are seen all over the picture.

Founder Diary

Now we’re talking

Breaking down your goals is crucial, but knowing the starting point is where progress begins.

Nikita Kazhin

Oct 4, 2022

A hamster with a backpack walking on a mountain trail. A pair of eyes are watching him from a dark cave nearby

Founder Diary

Productivity hacks don’t matter if you’re asleep

Productivity isn’t only about HOW you work. Ignore the context and you’re in for a brutal awakening.

Nikita Kazhin

Sep 20, 2022

A hamster riding a rollercoaster in its office chair. The rollercoaster in the clouds.

Founder Diary

Roller coaster mindset

Don’t see the work’s end? Build excitement — you’re climbing a roller coaster.

Nikita Kazhin

Sep 6, 2022

A hamster holding mirrors in three of its four paws, trying to concentrate light at a single point above him.

Founder Diary

Concentration of force

So used to multitasking that going all-in is barely ever an option? Enter military strategy.

Nikita Kazhin

Aug 23, 2022

A desktop screen full of salesy headlines

Founder Diary

Anxious about productivity? Stop keeping up with the Joneses.

Comparing yourself to others is a surefire way to get productivity anxiety.

Nikita Kazhin

Aug 9, 2022

A hamster being shouted at from a megaphone. Notifications are flying out instead of sounds

Founder Diary

A (critically) endangered species: apps without notifications

Apps that don’t beg for attention: still a reality or already history?

Nikita Kazhin

Jul 26, 2022

A satisfied hamster with a broom. A box of notifications is seen nearby

Founder Diary

Notifications’ atrocities and where to hide from them, part 2

Alerts, like plants, don’t give a damn about your expectations or your productivity.

Nikita Kazhin

Jul 12, 2022

A hamster looking at a long list of notifications with disbelief

Founder Diary

Notifications’ atrocities and where to hide from them, part 1

Notifications: the ultimate love-hate relationship on the ruins of your productivity.

Nikita Kazhin

Jun 28, 2022

A digital clock on a table. The digits are covered with band-aids it's impossible to tell the time. A notebook and a pencil are next to the clock

Founder Diary

The clock is not your friend

Clocks: one benefit and all kinds of headaches.

Nikita Kazhin

Jun 14, 2022

First-person view of a hamster drawing a margin in a notebook

Founder Diary

Margin of safety, anyone?

When was the last time you actually finished all your to-dos? Let's talk margin of safety.

Nikita Kazhin

May 31, 2022

A duck and a chick looking at each other, puzzled. A hamster is seen in the background peeking out of a window

Founder Diary

Feedback is no holy cow

Feedback is super important. As long as you can tell what it actually means.

Nikita Kazhin

May 17, 2022

A hamster sitting in the middle of a big pile of work tools

Founder Diary

Your next productivity hack: forget about productivity hacks

Productivity hacks are everywhere. Keeping track of all the tools is now your second job.

Nikita Kazhin

May 3, 2022

A productivity-obsessed hamster drawing graphs at a desk. Torn sheet music is moved to the side

Founder Diary

Don’t let your goals set you, part 2

Quitting ≠ failure

Nikita Kazhin

Apr 19, 2022

A hamster sitting at a desk with torn sheet music all over it

Founder Diary

Don’t let your goals set you, part 1

Is “never give up” such good advice after all?

Nikita Kazhin

Apr 5, 2022

A hamster walking outside and eating wafer rolls on the go

Founder Diary

The on-the-go pandemic

Doing things on the go is all the rage these days. But is it really that cool?

Nikita Kazhin

Mar 22, 2022

A hamster driving a car into the sunset.

Founder Diary

The mirage of “Done and done!”

One day, all to-dos are checked off and you can finally rest on the laurels… Not so fast.

Nikita Kazhin

Mar 8, 2022

A hamster swimming in a school of stingrays pretending to be one

Founder Diary

Kill negative compounding before it kills you

Why does it always feel like work keeps multiplying?

Nikita Kazhin

Feb 22, 2022

A hamster putting a counting frame into the trash can

Founder Diary

The bliss of avoidance

Wouldn’t it be nice to have the time to do it all and more? No, it wouldn't.

Nikita Kazhin

Feb 8, 2022

A rivier splitting into multiple streams. A hamster is navigating the river in a boat.

Founder Diary

Attention span is the new life span

Have a thousand and one things to do? Don’t expect high quality results.

Nikita Kazhin

Jan 25, 2022

Disoriented hamster holding stacks of paper. Some sheets are seen flying around

Founder Diary

Work leftovers need recipes, too

Ever thought about those ten-minute chunks of time all over you workday? Maybe you should.

Nikita Kazhin

Jan 11, 2022

A digital clock showing 9:47 next to a plant and a notebook

Founder Diary

How about now?

Still waiting for the :00 on the clock to start anything?

Nikita Kazhin

Dec 28, 2021

A hamster is reading a book while sitting at the Enter key of a keyboard. Adjacent keys are seen in the background.

Founder Diary

Showing up is more important than succeeding

When starting a new project, forming relevant habits is more important than achieving visible progress.

Nikita Kazhin

Dec 14, 2021

A hamster carrying a tall stack of dishes from its desk to the kitchen.

Founder Diary

Don't let habits form you

Habits are just a means to an end. “Habit awareness” is how you take back control over your progress.

Nikita Kazhin

Nov 30, 2021

A focused hamster dividing his food among three piles

Founder Diary

What productivity habits are really about

Productivity habits aren't about getting more done. They're about staying and getting back on track.

Nikita Kazhin

Nov 16, 2021

A sad hamster sitting at a desk in front of his laptop. A hamster wheel is seen in the background.

Founder Diary

Get off the hamster wheel

Productivity doesn't equal efficiency.

Nikita Kazhin

Nov 2, 2021