Founder Diary

March 6, 2023

Don’t underestimate small problems

Don’t underestimate small problems

Time to ditch unhealthy monumentalism.

A tall man is laughing and pointing at a short man
A tall man is laughing and pointing at a short man
A tall man is laughing and pointing at a short man
Nikita Kazhin's headshot

Nikita Kazhin

Co-founder at Brick

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Hey friends 👋,

“Set your sights high”

“Reach for the sky.”

“Aim for the stars.”

“Pursue the impossible.”

Sound familiar?

Solving big problems is in fashion. It’s sexy and attractive to “aspire to something greater.” It’s an attitude meant to inspire and spur you to action.

And you know what?

There’s absolutely NOTHING wrong with this approach.

However, there is a flip side. It’s just not for everyone.


If your work doesn't "cure cancer"

But you really really enjoy it

Permission granted to release all self-judgment

Fully embrace it

— Adam Eskow🙏 (@AdamEskow)February 19, 2023

Not every job is meant to start a revolution.

Not every entrepreneur wants to start the next Apple.

Not every engineer aspires to build the next Eurotunnel.

Some of us just like… smaller things.

Believe it or not, it’s possible to be perfectly happy with a lifestyle business, a beautiful normal-sized home, or aiming to help one, five, or fifty (not millions) of people.

But here’s the thing.

Some people are overwhelmed by big goals and desire meaningful work in digestible chunks. We’re comfortable solving small problems that “big thinkers” overlook!

Plus, (big surprise!) before you solve any big problem, you need to solve a thousand small ones. And guess what? You need help from small-problem people. All the time.

Take me.

I’m building my business around the topic of minimalistic productivity. This is pretty far from anything visionaries would consider big. Not even close. But:

  • Do you need those issues sorted? Sure!

  • Do you want to be less overwhelmed and love what you do? Absolutely!

  • Do you need tools that help you do your work 1% easier/faster? You bet.

  • Do you want small and simple solutions brought to you instead of having to dig them all out by yourself? You know the answer.

My point’s simple:

If you enjoy what you’re doing and know (or are learning to) make a living out of it, you’re just fine. There’s nothing wrong with you.

A few examples:

  • What if you love moving people’s furniture and you’re damn good at that? (People need this, right?)

  • What if you enjoy editing texts other people write? What if those are sales pages or blog posts, not Dostoyevsky-level novels?

  • What if you excel at making beautiful little vases? What if those vases delight, sooth, and inspire other people? Or even just a few people

  • What if your passion is tidying things up? Like, so well, you’re literally the best at this AND you love it. Look at Marie Kondo.

If you enjoy all these things and can make a living from it GO FOR IT!

Don’t let unhealthy monumentalism stand in your way and dictate what you should or shouldn’t aim for.

Let the world-changers do their thing. Meanwhile, solve small problems. They are just as worthy of your attention.

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